So the image is in a file field in a channel entry- right?
Assuming the name of the file field is {product_image}:
{exp:channel:entries channel="products"}
<h3>{title}</h3>
{product_image wrap="image"}
{/exp:channel:entries}
You’ve got a lot more flexibility than that, especially if you use a variable pair:
{product_image}
This file is a {extension} and was uploaded on {upload_date format="%Y %m %d"}
<img src="{url}" alt="{title}">
{/product_image}
See the file field docs for a full overview.
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